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HEROES OF AFRICABUY (RED). SAVE LIVES. JOINRED.COM May 20 Important Impact Update from (RED)Because of you, and thousands of people like you who have purchased and supported (RED), $130 million has been generated to help eliminate AIDS in Africa. All in just 3 years. Thank you. With (RED), 100% of this money goes straight to work on the ground in Africa via the Global Fund, the organization we work with. No overhead is taken by either (RED) or the Global Fund - in fact (RED) doesn't even touch this money. It's sent directly to the Global Fund from the brands we work with, like Apple, Gap and Dell. So every time you buy (PRODUCT) REDTM, the money goes straight from your pocket to HIV/AIDS programs in Africa. How (RED) Works To date (RED) supported projects have helped reach more than 4 million people impacted by HIV or AIDS in Ghana, Lesotho, Swaziland and Rwanda - it's pretty incredible. Together we have also:
So (RED) money is doing some pretty extraordinary things, and everyday it's changing the lives of many people who otherwise wouldn't have access to lifesaving drugs, testing, counseling or even basic care. The everyday purchases you choose to make are making a world of difference. Check out our impact calculator to see exactly how much you are helping when you buy (PRODUCT) RED, whether it's an iPod, a t-shirt or a pair of sunglasses - you might be surprised how much it really means. Buy (RED). Save Lives. It's that simple. And that powerful. But, we need your help and continued support - please help us spread the word. Thanks again September 25 Life After Everest Is a Breeze by Jennifer WarnickLIFE AFTER EVEREST IS A BREEZE
Jeff Dossett didn’t climb his first mountain until he was 40. Eight years later, he’s climbed the tallest peak on every continent and has used his adventures to raise awareness for the fight against HIV/AIDS. By Jennifer Warnick September 25, 2008 Jeff Dossett, Melissa Arnot, and Dave Morton make up Everest TeamINSPI(RED), which climbed Mount Everest earlier this year to raise awareness for and help fight against HIV/AIDS. Summiting the tallest mountain on Earth, where in some places there are “literally 1,000 places to die,” gives a certain sense of perspective. Jeff Dossett returned from Mount Everest with this sense of perspective—the kind that makes him chuckle when people complain that something is difficult or impossible. “I have a different set point in my brain,” Dossett said. Climbing Everest “forever affects the way you think about challenges and obstacles in your normal life.” Dossett, MSN executive producer and general manager, has climbed Everest twice. The first time was in 2004, and the second was earlier this year as part of TEAM INSPI(RED). He and two other climbers climbed the mountain specifically to raise awareness for PRODUCT (RED) and change the lives of people living with HIV/AIDS in Africa. The TEAM INSPI(RED) climb was a highly interactive one, with Dossett and his team blogging and posting videos and photos along the way using a Windows-based PDA via satellite and a Dell laptop. When he and climbing partners Melissa Arnot and David Morton reached the summit on May 22, Dossett had not only brought some high-profile attention to the RED cause, but had also become only the second Canadian in history to reach the summit of Mount Everest a second time. Dossett, who grew up in Toronto and said he wasn’t particularly adventurous in his youth, didn’t climb his first mountain until he was 40. Eight years ago, an overworked, overweight, and overstressed Dossett would commute back and forth to Redmond, look out at Mt. Rainier, and wonder if he could ever climb something that impressive—something that grand.
When U2's Bono came to Microsoft, Dossett told the musician, “Listen, I can’t sing, but I can climb mountains,” and shared his plan for EVEREST TEAM INSPI(RED). Dossett and Bono are shown here with Bobby Shriver (left), a cofounder of (RED). Shopping at REI one weekend, he made a decision to change his life. He saw a poster for the Climb for Clean Air, a fundraising climb of Mount Rainier for the American Lung Association. Though he was unprepared for such a climb, Dossett signed up and started training. At the time, Mount Rainier might as well have been Mount Everest. “I needed that big, bold goal that appeared unattainable, but that I was committed to, to give me the motivation to make change. I wasn’t really sure I could do [Rainier], let alone anything higher than that,” Dossett said. But after making it to the top of Washington State’s tallest peak, he wanted more. “The feeling was so powerful, so motivational, that I thought ‘How do I take this to the next level?’” After a second trip up Rainier the next year, Dossett decided to do something bigger and bolder. In 2002, Dossett took two years away from work at Microsoft to climb the highest mountain on every continent in the world, known as the Seven Summits. He was only the third Canadian in history to climb the seven mountains: Kilimanjaro in Africa (Tanzania), Aconcagua in South America (Argentina), Elbrus in Europe (Russia), Denali in North America (Alaska), Kosciuszko in Australia, Vinson in Antarctica, and finally Everest in Asia (Nepal). During this time, when he wasn’t globetrotting and climbing, Dossett would spend between four and six hours a day at ProClub on the stair climber and treadmill. To help pass the endless hours of training, he made good use of several generations of Zune digital media players, listening to music and watching videos as he prepared for his climbs. “I arguably over prepared and over trained, but that was one way of mitigating the risks,” Dossett said. “Fear is not necessarily a bad thing when it comes to mountaineering. It makes you focus on preparation and aligning yourself with your team.” Dossett (center) climbed Mount Everest in May. His mountain climbing mantra is one perfect step at a time. “You can never let your guard down. One minor mistake at high altitude on a steep ice face is life threatening.”After climbing Kilimanjaro, the first of the seven peaks he would summit, Dossett spent a couple of weeks in Africa and “witnessed firsthand the pain and suffering of those living with HIV/AIDS. At the time, I knew I had to do more,” he said When U2’s Bono came to visit Microsoft for an update on what the company was doing to support the (RED) AIDS awareness and relief organization, Dossett was inspired once again to take action and told the musician, “Listen, I can’t sing, but I can climb mountains.” He told Bono of his plan for EVEREST TEAM INSPI(RED) and his hope that it would help inspire others to take action and help make a difference. On May 22, Dossett climbed to the top of the world, 29,035 feet, this time for a cause he’s passionate about and with the world watching online. “I had a much better sense of what this entire experience was going to be like. What I learned from the first experience is that to summit Everest is as much a mental challenge as it is a physical one,” Dossett said. “In 2008, I arrived with better knowledge, familiarity, and could then focus more on the real purpose of our expedition, which was to raise awareness of PRODUCT (RED) and the AIDS pandemic.” Climbing Everest requires approximately nine weeks of acclimatization on the mountain, Dossett said. He had to climb six to eight hours every day for over two months, during which he experienced a full range of weather and physical challenges. With the snow and ice and the sun and its intense reflection, there were wildly varying temperatures to cope with. “Many people define mountaineering as long periods of enduring extreme discomfort, and say it’s only enjoyable in retrospect, rarely in the moment itself,” Dossett said. He has a mantra: one perfect step at a time. “You can never let your guard down. One minor mistake at high altitude on a steep ice face is life threatening. The difference between living and dying is mental focus.” This quilted flag was designed and created by the Hillcrest AIDS Centre in South Africa for the team’s journey. The flag represents Africa and (RED) efforts in Africa, as well as an artistic view of the Everest profile and a silhouette of the climbers. Climbing Everest twice in the last eight years has completely changed Dossett’s ideas about his own capabilities and has left him craving new experiences. “It’s fair to say that I am now an adventure junkie, and that as long as I am physically capable, I will pursue relatively extreme adventure experiences because of the self-awareness and the self-learning and the sense of accomplishment of pursuing something beyond your comfort zone,” Dossett said. “At the same time, I have no death wish and do everything in my power to mitigate the risks of my adventures, including extensive skills training.” This is appreciated by his wife and three sons who, in the early days of his climbing, worried about the risk, but also have seen how much Dossett prepares himself and develops his skills for his adventures. What could possibly be next for him? “Given that I’ve climbed the highest mountain on Earth, there’s a mountain on Mars called Olympus. An 80,000-foot mountain,” Dossett joked. “It’s the seven years getting there and back that I don’t know how to deal with yet.” No matter what the future brings, Everest has changed how he experiences every single day at work and home. “No one who climbs Mount Everest is ever the same. When you stand on the top of the world, you know it. Having achieved this in my personal life, now I think professionally at Microsoft there’s nothing we can’t achieve,” Dossett said. “It fundamentally resets the expectations of what you think you can achieve in your personal and professional life forever.” Read more about Dossett’s adventures with TEAM INSPI(RED) To learn more about (RED), or join Dossett in helping to fight against HIV/AIDS, visit JoinRED.com September 21 (RED) at work in Rwanda I’ve just returned from my first visit to Rwanda, where (RED) funds
have been hard at work. A friend once told me that Rwanda either breaks
your heart or fills you with hope. I came away hopeful. Here’s why: In May 2006, Rwanda became the first country to receive (RED) money through the Global Fund. The announcement was made at a press conference in Kigali by Bono and Richard Feachem, the then-Executive Director of the Fund. In those days, just 28 months ago, up to six people shared single beds in Kigali Hospital’s HIV/AIDS wards. Conditions were so bad that visiting the Kigali wards was itself a health risk. As Bono said at the time, the conditions were “obscene.” In the two-plus years since that announcement, the Global Fund has wired more than $22 million of (RED) money to Rwanda. Last week, I visited the same clinic – the Treatment Research and AIDS Center (or TRAC) –to witness, first hand, the impact of that funding. The effect has been transformational. We walked through TRAC wards to see that adults and children no longer share beds. Increased funding for HIV/AIDS has allowed TRAC’s Director, Dr Anita Asiimwe to lighten case loads by referring clients to other clinics closer to homes, where they are able to receive follow-up care and antiretroviral medication. TRAC is clean, well-staffed, well-managed. Later, we visited a young woman named Denyse at her home in Kigali. Bono first met her in May of 2006. At that time, Denyse was in the pediatric hospital, emaciated, almost skeletal from AIDS. She’s now ten, healthy and doing well in school. Her mom Esperance and father Dennis can hardly contain their joy at having their daughter’s future restored. In 2007, Dr Agnes Binagwaho, the Executive Secretary of the National Commission for the Fight Against HIV/AIDS in Rwanda, described (RED) as the “middle piece” to Rwanda’s economic development. She explained that before (RED), she and her colleagues weren’t sure if additional funds would be available to support HIV and AIDS work. They were worried that what they had built would crumble if money dried up. But, as she said, “(RED) monies ensured the sustainability of Rwanda’s efforts. (RED) brought the positive energy back, allowing creativity and innovation to flow again.” It was the middle piece “upon which we could place the next floor of upwards progress.” Rwanda has seen true horror and unimaginable suffering. The genocide in 1994 saw an estimated 1,000,000 people slaughtered in 100 days; ten thousand people a day. This history makes Rwanda’s ambition to have a middle-class economy by 2020 all the more impressive and all the more daunting. (RED) money is helping the country achieve its healthcare goals, which in turn enables the Government to embark upon an equally impressive and ambitious economic growth strategy. Some of their results so far:In 2003, when the first Global Fund grant was made to Rwanda, 5% of the population was HIV-positive, while 11.6% of pregnant women were testing positive for HIV in antenatal clinics in 2002. By the end of 2003, 22,000 people had died from AIDS and 160,000 children between the ages of 0 to 17 had been orphaned as a result of the pandemic1. That HIV prevalence rate is now down to 3% for adults amongst Rwanda’s 9 million inhabitants. Among the recent improvements in Rwanda’s HIV response is the expansion of services for preventing HIV transmission from mothers to children. In addition, more male partners are attending prevention of mother-to-child transmission services with their wives and girlfriends. According to one study, the percentage of men doing so increased from 9% in 2003 to 74% at the end of 20062. Rwanda has achieved the highest coverage of any low-income country in 2007 for both antiretroviral therapy (71% up from 1% in 2003) and prevention of mother-to-child transmission (55%). This increased coverage has been aided by a 40-fold increase in the number of antiretroviral treatment (ART) sites across the country3 and (RED) can take some of the credit for helping the Government. When people ask me what I do at (RED), I tell them that we are trying to build a sustainable brand that translates easily for consumers. If you buy an Apple (PRODUCT)RED iPod nano, for the same price as a “regular” Apple iPod nano, $10 goes directly to the Global Fund. If one million people buy the (PRODUCT)RED version, then $10 million goes directly to the Global Fund. The same basic math applies to all of our other “Partner products” from Gap t-shirts to Hallmark greeting cards to Dell computers to Windows software. It is one thing to describe our business model. It is quite another to see its impact. I’ve seen the impact in Rwanda. What (RED) asks everyone to do is consider the (RED) choice when that purchase option presents itself. If you buy a (Product)RED-branded product, I can say with certainty that it matters. And that the return on choosing (RED) is invaluable in human terms. Susan Smith Ellis, CEO, (RED) 1 UNAIDS, 2004 2 UNAIDS Epidemic Update 2007 3 2008 Report on the Global AIDS Epidemic Scarlett Johansson visits (RED)-funded projects in RwandaScarlett Johansson, actress and activist returns this week from her first trip to Rwanda with (RED), the initiative to engage business and consumer power in the fight against AIDS in Africa. During her four day stay, the actress visited projects and people who benefit from the flow of (RED) funds via the Global Fund into Rwanda to help tackle the AIDS and HIV pandemic there. Scarlett has supported (RED) since its launch in 2006. “It was important for me to come here and understand the issue we’re up against firsthand. It’s not until you’ve had the privilege of meeting healthcare providers who are fighting the daily battle, heard from people who are now getting antiretroviral drugs to stay alive, and met mothers whose babies are born healthy because they received treatment that stopped transmission of HIV, that you understand that we absolutely can do something to reverse the AIDS crisis in African countries.” commented Scarlett. “I came here with an open mind, wanting to listen, understand and learn; I leave with the overwhelming understanding that the small action of making a (RED) choice in your purchases in the West has an enormous impact on the lives of people in countries like Rwanda” The results of such projects are evident in the statistics - 5% of Rwanda’s 9 million population was HIV positive in 2003, and in 2007 this rate is down to 3%*. It has been over 2 years since (RED) funds began flowing into Global
Fund projects in Rwanda, with over $22 million into the country so far.
The power of (RED) consumer action has helped provide antiretroviral
therapy for HIV and AIDS to over 17,000 patients, and reached over
408,000 pregnant women with counseling and services to reduce the risk
of mother-to-child transmission of HIV.
Editor’s Notes: Scarlett Johansson’s itinerary included the following:
Results So Far: (RED) money that has flowed to Rwanda supports Global Fund-financed programs which have already:
ABOUT (RED) AND (PRODUCT) RED (RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help fight AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund, to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Motorola, Hallmark (currently US and Canada), Dell and Microsoft. MySpace.com is the first media sponsor in the United Kingdom and MTV Networks is the first media sponsor in the US. Since its launch in the spring of 2006, more than $110 million has
been generated by (RED) partners and events for the Global Fund. (RED)
money is already at work in Swaziland, Rwanda, Ghana and Lesotho.
* National statistics sourced from UN Aids Report and the Global Fund. Neither (RED) nor the Global Fund claim full responsibility for this decline in the rate and fully acknowledge the combined efforts of government, NGOs and international development agencies as well as other external factors in affecting these figures. April 18 FOLLOW EVEREST TEAM INSPI(RED)!Check out www.teaminspired.com or http://joinred.spaces.live.com to follow along with EVEREST TEAM INSPI(RED) as we attempt to reach the summit of Mount Everest. Our goal is to build awareness of (PRODUCT) RED and to inspire others to do what they can to help alleviate the pain and suffering resulting from HIV/AIDS in Africa.
To learn more about (RED), please go to www.joinred.com
Thanks,
Jeff February 15 AUCTION (RED) RAISES OVER $42M TO SAVE LIVES IN AFRICAInspired by the (RED), Damien Hirst persuaded more than 60 of his friends to give their artwork to the (RED) Auction, which raised $42.58 million on Valentine's Day, to help eliminate AIDS in Africa. The proceeds from the AUCTION (RED) will propel RED's contributions to the Global Fund to over $100M! With an enthralling span of talent - from Jasper Johns to Jeff Koons, Banksy to Cecily Brown, Takashi Murakami to Andreas Gursky, and of course, Damien Hirst - the auction achieved records by 17 artists. January 25 (RED) welcomes Dell and Windows10:49am Thursday, Jan 24We're proud to partner with Dell and Windows to offer you the latest way to help eliminate AIDS in Africa. When you choose a beautiful and state-of-the-art PC running Windows Vista Ultimate (PRODUCT) RED, enhanced with special (PRODUCT) RED content like wallpapers and gadgets, Dell and Windows will make a contribution to the Global Fund. It's simple, and it's no extra cost to you.
With each purchase of a Dell (PRODUCT) RED PC, Dell and Windows will jointly make a contribution of $50 to $80 – depending on the PC you purchase – to the Global Fund, to invest in African AIDS programs, with a focus on the health of women and children. Dell will also make a contribution of $5 for every Dell (PRODUCT) RED printer sold. To put the impact of a single purchase into perspective, the $80 contribution generated by the choice of a Dell XPS One (PRODUCT) RED PC with Windows Vista Ultimate (PRODUCT) RED is equivalent to more than six months of lifesaving antiretroviral medicine for a person living with AIDS in Africa. Perhaps more than any previous invention, the PC empowers you to change the world. It has fundamentally changed how we connect and communicate with one another, and now it can now help eliminate AIDS in Africa. BUY NOW: http://www.dell.com/content/products/features.aspx/featured_red_deal?c=us&cs=19&l=en&s=dhs For more info: www.DELL.COM/JOINRED.COM www.WINDOWSVISTA.COM/JOINRED |
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